Marketing

The Federal Communications Commission has declared ringless voicemails, a marketing tool used by some automotive dealers, illegal without the consumer’s consent, ending a half-decade debate over whether the technology fell under federal robocall restrictions outlined in the Telephone Consumer Protection Act. In its Nov. 21 declaration, the FCC said the phone calls that leave a
0 Comments
General Motors didn’t just halt Twitter advertising after Elon Musk bought the social network. The automaker’s CEO and vehicle brands haven’t even tweeted since. Mary Barra last posted on Oct. 27, the same day that Musk closed his $44 billion purchase, when GM’s leader retweeted a message from autonomous-vehicle startup Cruise LLC. Since then, Barra
0 Comments
With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled a program to smoothen EV adoption and prime the sales pump. EV Carefree+ will offer Ariya buyers a battery warranty and a year of complimentary access to the EVgo public fast-charging network. Also included: 3 years/36,000 miles of scheduledmaintenance, which
0 Comments
Bergstrom Automotive shows the industry how a dealership group can establish the intangible idea of culture and thrive. John Bergstrom, who founded the company in 1982 with brother Richard, takes customer service extremely seriously. He traces it to his Scandinavian mother, who “taught the five of us how to behave,” Bergstrom recalled. Relatives were greeted
0 Comments
Hal “Tex” Earnhardt Jr. built an auto retail empire in Arizona from a single Ford store in 1951. Earnhardt was a rodeo cowboy in his early 20s when he entered the industry after working at his family’s Chandler, Ariz., gas station. And he integrated his passion for rodeos with his passion for the car business.
0 Comments
The Walt Disney Company has selected Hyundai as the first official brand partner and exclusive automotive sponsor of its upcoming 100th anniversary celebrations, marking the latest step in the increasingly friendly relationship between the entertainment giant and the South Korean automaker. With the deal locked in, Hyundai is gearing up to launch a global ad
0 Comments
HAMBURG – Volkswagen on Friday said it has recommended to its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk‘s takeover of the social media platform. “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a
0 Comments
General Motors said late Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company. The largest U.S. automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change
0 Comments
Stellantis has activated retired New York Yankees shortstop Derek Jeter for a campaign promoting Jeep’s new Grand Wagoneer SUV, with the leadoff spot debuting during Friday night’s World Series Game 1 between the Philadelphia Phillies and Houston Astros. The multiyear campaign, dubbed “Eyes Wide Open,” will begin with a one-minute commercial featuring images of Jeter,
0 Comments
Wieden+Kennedy has grown its Ford business, taking over lead global creative and brand strategy work from BBDO as the automaker looks to streamline its advertising across the world. W+K has steadily expanded its scope with the automaker since it was added to its roster in 2018. That is when Ford hired BBDO as its lead
0 Comments