Tesla’s exceptional sales record in California shows that, even though many other EV options exist, it is still the ideal choice in what could be considered the country’s hotspot for electric cars.
Sales figures released by the California Department of Energy show Tesla sold 212,586 units in California in 2022, accounting for just under 73 percent of the 292,496 battery electric vehicles (BEVs) sold in the State collectively across all manufacturers.
The Model 3 narrowly edged out the Model Y accounting for 94,683 units sold. The Model Y collected 93,872 units sold for the year, while the Model X (13,319) and Model S (10,712) continue to reaffirm their status as “sentimental” to the company’s big picture.
BMW (15,057) and Ford (14,517) were second and third in registrations, with the X5 (4,346) and Mustang Mach-E (9,860) being the companies’ two best-sellers.
California accounted for 40 percent of zero-emission vehicle sales in the United States, Reuters said. Meanwhile, of the 807,180 BEVs sold in the U.S. last year, according to Motor Intelligence (via WSJ), the 292,496 BEVs sold in California accounted for 36 percent of the U.S. EV market share last year.
The dominance of Tesla in the overall BEV market is impressive, but the domination in an EV hotspot like California is a testament to the company’s advantages over others.
California has a lot of major EV companies, including Rivian, Lucid, Fisker, and others. Even with competitive options from legacy automakers like Ford and well-known luxury brands like BMW, the state’s EV owners are still opting for Tesla more often than not. The question is: Why?
Perhaps Tesla’s biggest advantage in the sector is its Supercharging network, which is currently catered and exclusive to Tesla vehicles. Although reports indicate that Tesla could be opening Superchargers to other EV brands, currently it remains closed to Teslas only, and with so many unproven and small infrastructure companies out there, owners are looking for consistency and availability.
Tesla offers that within the Supercharger network. However, the company also has the best EV tech on the market, and the vehicles have routinely been considered some of the best on Earth in terms of performance. What is astounding is the company’s ability to continue its dominating market share with the increase in competition.
Tesla has continuously fought off reports of weakening demand through most of 2022. Even in early 2023, a series of hefty price cuts from the automaker pushed the narrative that the company was struggling. However, Tesla is returning vehicles to prices similar to what they were before supply chain issues limited the company’s ability to offer more affordable vehicles.
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