Select Electric Motor Show brings future tech into focus at British Motor Show in 2021

Electric Cars

The British Motor Show is set to arrive at Farnborough International Expo Centre in August with a little extra this year, an entire hall dedicated to electric motoring. The Select Electric Motor Show, sponsored by Select Car Leasing, the UK’s leading vehicle leasing company,  will be held in the previously named Technology Hall and will now incorporate all EV content, future tech, Retro Electric and EV suppliers.

The Select Electric Motor Show will display a variety of the latest electric cars with experts on hand to answer consumers’ questions. SEMS will also incorporate The IMI technology Theatre where there will be a variety of sessions helping to educate and inform car buyers.

This show within a show, targeted at technology fans and those thinking of switching to electric vehicles, is backed by Select Car Leasing, one of the key partners of the Show.

SEMS will also have its own section on the British Motor Show website where it will be promoted on a standalone basis, with the potential for additional pop-up electric motor shows that will build on the success of the Pop-Up British Motor Show, which has been a huge success since its inception.

Select will also be providing a variety of the latest electric cars for the AFC Alternative Drive Experience, where visitors will be able to experience the latest in EV technology for themselves around the British Motor Show’s 2km test drive circuit.  The organisers of The British Motor Show recently announced an expanded show for 2021, including three driving experiences, including The Caterham Experience, The Paul Swift Stunt Driving Experience and the Under 17 Driving Lessons.

British Motor Show CEO Andy Entwistle commented:

“We’ve been using the recent lockdown and also our Pop-Up Motor Show in Basingstoke to refine some of our plans.  Almost everyone we’ve spoken to both from inside the industry and members of the public have told us there’s a huge appetite for physical shows and events and the restrictions placed upon all of us in 2020 have only served to stoke that appetite. We’re delighted today to announced the Select Electric Motor Show as part of our enhanced plans, which we truly believe will deliver the best automotive event of 2021 and firmly put the British Motor Show on the global calendar.”

Set to take place at Farnborough International Expo Centre from August 19-22, no other Motor Show has ever promised such a variety of content plus celebrity guests and live action. Nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.

As well as a tantalising display of new cars, when the show opens its doors in August it will feature an action packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas.

It will also play host to the Automotive Careers Expo and the UK Automotive Industry Day on Thursday August 19.

Tickets cost just £18.50, or £37 for a family of four.

To find out more about the show, book tickets or keep up with the latest news, visit

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