Porsche Design Is Getting Into The Luxury Hotel Business


In the not too distant future, you may find yourself staying in a Porsche Design hotel after the sports car maker announced a partnership with Deutsche Hospitality, a German hotel company.

The partnership will see a number of Steigenberger Porsche Design Hotels opened in a plethora of cities around the world. The companies will compete in the “luxury lifestyle segment”. Deutsche Hospitality operates Steigenberger Hotels & Resorts and has more than 150 hotels across three continents.

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“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Porsche Design Group chief executive Dr. Jan Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

Porsche Design Tower in Miami

It is reported that the hotels created with Porsche Design will each have at least 150 rooms, restaurants, bars, and expansive health and beauty facilities.

“Our two companies unite the very best of both worlds,” added Deutsche Hospitality chief executive Marcus Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths, we create a new and exciting product that will encourage people to rediscover the hotel sector.”

Deutsche Hospitality is aiming for “significant worldwide growth by 2027” and believes its partnership with Porsche Design will be an important step in “meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.”

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