Jeep has partnered with Wallace Detroit Guitars to make a limited run of electric guitars out of old-growth wood reclaimed from historic Detroit buildings.
The guitar makers have branded the axe with Jeep version of the U.S. Army star, which is hand applied with a branding iron. At the back, the guitar features an engraved and hand-painted Jeep logo and a Detroit topographical map.
“Music, architecture, and the automotive industry are revered in the city of Detroit,” said Olivier Francois, Stellantis Global Chief Marketing Officer. “This initiative […] gives fans the opportunity to own a unique and authentic work of art that both acknowledge their passion for the Jeep brand and celebrates the city’s history of music and its automotive roots.”
While the body is made of old-growth, reclaimed wood, the neck and fretboard are made of maple, with a Humbucker neck pickup that features a Jeep grille graphic. It also gets a deluxe beveled edge white pickguard, chrome hardware, a single-coil bridge pickup, and a guitar strap made of recycled car seatbelts.
To go with the guitar, the brands have also commissioned a song from rock group Detroit Dreamers called “Dreamers.” To celebrate the launch of the song, the band were scheduled to make a special appearance for the workers at the Mack Assembly Plant in Detroit on September 17.
“Growing up in Michigan, the people around us, many in the automobile industry, had a profound effect on Tony and me,” said Martin Kierszenbaum, the band’s founder. “With its approach to re-purposing local material, Wallace Detroit Guitars is the embodiment of Detroit ingenuity and resilience. It’s an honor to be wielding a guitar forged by both of those companies so deeply rooted in the community that shaped us.”
Orders are open through Wallace Detroit Guitars‘ website, with each guitar taking 90 days to complete and ringing in at $2,900.